Franco “Bifo” Berardi
Franco Berardi, aka “Bifo,” founder of the famous “Radio Alice” in Bologna and an important figure of the Italian Autonomia Movement, is a writer, media theorist, and media activist. He currently teaches Social History of the Media at the Accademia di Brera, Milan.
On Poetry and Finance
Semiocapitalism is infiltrating the nervous cells of conscious organisms, inoculating them with a thanato- political rationale, a morbid sentiment which permeates the collective unconscious, culture and sensibility— an obvious effect of sleep deprivation and a patent consequence of the stress placed upon attention. The digital capture of attention and experience has, notably, been the crucial goal of the Google corporation, whose mission is to create the most flexible and dynamic relationship as possible between the Net and the netter, between the machine and the cognitive worker.
The Soul at Work: From Alienation to Autonomy
Translated by Francesca Cadel and Mecchia Giuseppina
Preface by Jason E. Smith
Capital has managed to overcome the dualism of body and soul by establishing a workforce in which everything we mean by the Soul—language, creativity, affects—is mobilized for its own benefit. Industrial production put to work bodies, muscles, and arms. Now, in the sphere of digital technology and cyberculture, exploitation involves the mind, language, and emotions in order to generate value—while our bodies disappear in front of our computer screens.